277 million members and growing by the
second. That’s how many millions of people have access to your LinkedIn profile!
So how, in the world do you make your profile stand out and be a useful tool
amongst a pool of millions? The answers are simple and plentiful!
LinkedIn
is a way to:
- Create a personal brand
- Set a clear intention for the future
- Share your story and dreams with the world
- Be generous through connecting people within your network
- Learn about companies, career paths and FIND A JOB!
Polish the Profile
Every relationship begins with a first
impression. Think of that recent internship interview, or a teacher you met for
the first time, maybe even a significant other and that first time you locked
eyes. You notice their physical appearance and usually the first thing that
comes out of their mouth! The same thing happens with a LinkedIn profile.
A professional and crisp photo can grab
someone’s attention along with the tagline at the top of your page. No selfies,
pets or boyfriends in the photos! It’s time to act like a professional. A
tagline shouldn’t just be your title at your job, or shouldn’t just say “student”.
It should be a creative catchphrase that describes who you are or what you
do. An example would be, “Three-year
honors student and aspiring marketing guru”. Think beyond the norm! Polish the first
impression aspect of your profile for greater impact.
Mesmerize and Summarize
After
your photo and your tagline, comes the summary. Think of the summary as your
elevator speech - concise, confident and passionate. What do you want a
potential networking connection or employer to know about who you are and what
you have to offer?
Think personality. What are you really good at and where do you
want to be in the future? Get creative
and have fun with it! It’s always great to include what some of your hobbies or
passions are that you do in your free time. Employers want to see that you will
bring more than just work related skills!
Bragging Rights
It’s
time to brag about your experiences! This is different than a resume, so use
paragraph form instead of bullets. You are telling a story. It does not have to
be overly formal and you can share not only tasks but
also goals you’ve accomplished or things you learned throughout the internship
or job. Be sure to add to the organizations, education and volunteer experiences
and causes sections as well.
There
are also some great features on the site that allow you to upload photos,
videos, or projects you have taken part in. This is an impressive way to
showcase a portfolio online! Now that you have a beautiful profile, how do you
actively use it to network, connect and find jobs?
Connect With Your Connections
Ask
your first connections to connect you with a second connection so you can do
some informational interviews or distribute your resume! Find those people who
have something in common with you (an alumni group, a volunteer organization
etc) and they will be more likely to connect! Use your invites to personalize how you connect, don’t just send the auto
message!
You Don’t Need a Job…
You
don’t need a job you need an informational interview! Use this approach to
learn more about a company or the industry of interest before you go for a real
interview. Ask them about their career progression, their experience with their
company and what advice they have for you! Use LinkedIn to do your homework
prior to those calls. And then keep up those connections! Meet them for coffee,
send them a hand-written thank you note or give them a call. You never know
when you may need their help again or when you could help them!
Be
the Brand You Want to be!
It’s time to be the brand you want to be and
update your LinkedIn profile today! You may be one in 277 million, but you have
all the tools you need to summarize, mesmerize, and connect!
Guest Blogger: Aundrea Dahl-Zeta Epsilon, Santa Clara
Aundrea was a CDC from 2010-2011. After her travels she became an HR manager at a Target store and also participated in their university recruiting program, helping with career fairs, interviewing and resume reviewing. She is currently working as a Recruiting Coordinator for LinkedIn.
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